Cash in the bank is not profit

If you have ever been confused about what net profit is you can take comfort in knowing that even the great Sir Richard Branson admits that understanding net profit can be tricky (click here to read more). I have had numerous conversations over the years with entrepreneurs and individuals running businesses that have done a great job explaining how their business generates gross revenue from the products they sell or the services they provide but can't easily sketch out how the business earns net profit. It can be tricky but it can also be the difference between having a great business and a business that barely gets by or seems to never have enough cash. So what do you do? Listen now to find out.

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