Want to hear simple and practical ideas and opinions about business and entrepreneurship? After 20 years of working with entrepreneurs and business owners Dylan has lots to share. As the founder of Bridge Capital with a background in finance and technology he has made his own mistakes and doesn’t pull any punches when it comes to sharing his thoughts and opinions. This podcast is meant to inspire and encourage entrepreneurs.
Episodes
Wednesday Jul 20, 2022
Wednesday Jul 20, 2022
Do you wish your business could generate results faster from its marketing efforts? We all want results more quickly, but by its very nature, marketing is a long cycle process. If you have to get in front of your potential customer ten times before they decide to engage with you, a certain amount of money and time needs to be spent to achieve conventional results. How can your business achieve unconventional results? You can spend more money and time to get in front of your audience quicker, or you can use the same amount of time and money but reduce the size of the audience you are marketing to. Another way is to define your perfect customer and create a compelling offer that reduces the number of times your potential customer needs to hear from you. The better the offer, the less time and money is required to attract your customer. If your business doesn't have a compelling offer, then your business will need to spend more time and money convincing the market to use your company. Market your business faster by understanding whom you want to attract and an offer that would reduce the number of times you need to get in front of them.
Watch this episode on YouTube:
Cash Flow Quadrant for Business Owners
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