1 in 100 or 100 in 1?

Fitbit announces a new product to compete with Apple Watch. More features doesn’t always mean more value. Is it better to have 1 customer in 100 separate markets or 100 customers in 1 specific market? Your business can’t be all things to all people if it wants to be profitable.

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"music by Joakim Karud https://soundcloud.com/joakimkarud" 


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