How do you beat your competition? Be bold.

Soylent takes a page from the 5 hour energy drink playbook and begins selling their products through 7-11 stores in the LA area. If you want the same results as everyone else, do what everyone else is doing. If you want different results, do something different. Beating your competition usually involves being bold and taking a risk on a strategy or a tactic they aren't using.

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"music by Corey Gagne Not The King"

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