Why do business owners struggle?

The struggle is real. Running a business is hard and making money is even more challenging. There is a moment many business owners have when they are unsure of their company's future. Understanding the next step in achieving a better outcome can be a struggle. There are three reasons a business owner will struggle. The first reason is that market conditions change, and business owners have to figure out the correct response and do it in a reasonable amount of time to ensure the success of their business. The second reason is that many business owners don't know what they don't know. Not having a high-level feedback loop or information that helps identify problems can be frustrating for a business owner that doesn't understand what has changed in their business and what they need to do to correct it. Lastly, business owners can frequently get in their own way. Not being willing to admit that times are challenging or that changes need to happen can directly result from a business owner's pride and ego. A business owner will struggle until they can begin working through the decisions that need to be made based on the reality of their circumstances. The sooner this can happen, the quicker a company will get back on track. 


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Cash Flow Quadrant for Business Owners



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